It seems like it’s a win for customers, giving people the control they’ve wanted over what they watch and when they watch it. You don’t have to sit around and wait for a scheduled program, or pay for channels you don't even use. Especially for younger generations, especially for college students who grew up watching YouTube or Netflix, the whole idea of cable already feels outdated.
There are a lot of big changes that happen with this, as customers leave cable in the dust, media companies lose a ton of money. Local news stations, independent programs, and even franchise TV shows are struggling to stay a-float in this saturated market. Creating things like “news deserts” in poor and smaller communities, where there’s no access to any local or trusted reporting. Cord Cutting may be a good way to save money, but it leaves a lot of people uninformed, which is a major issue in today's world.
This movement also puts a lot of power on tech companies. Cable was once owned by only a few big telecommunications companies, now it’s controlled by companies like Amazon, Apple, Google, etc. Which collect data on their users, monitoring what we like to watch, when we do, and how long we like to. Raising serious concerns about internet security. If we start to rely on digital media and these companies understand that they can morph and manipulate what we see, it can become really bad extremely quick. That being said, cord cutting doesn’t have the same effect on everyone in the same ways. Families with more money can afford to have multiple subscriptions, good WiFi, etc. Poor families must rely on free streaming or stick with cable bundles. The youth may find it super east to understand, while adults might absolutely hate it. These are differences that can create an unfair advantage with some having more access to news or educational opportunities than others. It almost feels natural, at least for my generation. I never imagined cable being around for that long. That being said I had no idea what would take over. My friends and I are able to stream whatever we want, but as we move on, we need to think about what we are leaving in the past, and who’s controlling our new form of media. It’s not just about saving money, it’s truly a shift in our media. If we don’t tread carefully, we could just fall into another monopoly.